Welcome to our LG CX review – this is one of the most-anticipated TVs of 2020, and for damn good reason. The LG C-series (such as last year's LG C9) matches the highest-end OLED image quality the company offers, but without a premium price. All OLED TVs are in the 'not-cheap' end of the TV spectrum, but LG's trick has been to offer every ounce of picture perfection that it can for a truly reasonable price overall.
And that goes double for this year's LG CX range, because LG has actually lowered their starting price compared to previous models, while still refining and improving the images. The C models were already renowned for offering the best combination of picture, design and value, and the value side just took a big step forward.
The self-emissive nature of LG’s OLED screens revolutionised flat TV picture performance when they first appeared. And even now, despite LCD TVs coming on leaps and bounds in recent years, the excitement among AV fans for every new generation of LG OLED TV is palpable – that's no surprise when you see how many OLED sets appear in our list of the best TVs you can buy.
• OLED vs QLED explained: how the two technologies compare
So let's dig into what's new in the LG CX, and we'll reveal how it earned that that five-star score, and why it's rocketed so high in our list of the best OLED TVs overall, and what earned it the title of Best Gaming TV at the T3 Awards 2020.
LG CX review: Price & Features
With performance improvements getting smaller each year as OLED matures, LG's plan for dominating the world with the technology is making OLED TVs more affordable. Continuing this run the news that the 65-inch LG OLED65CX model we're reviewing has launched at £2,799/$2,799 versus a launch price of £3,299/$3,499 for 2019’s equivalent OLED65C9.
The lower price applies across the range – the 55-inch LG OLED55CX is £1,799/$1999 compared to £2,499/$2,499 at the 55-inch C9's launch. And the 77-inch LG OLED77CX has had the most dramatic drop, launching at £4,999/$4,999, compared to £7,499/$6,999 for the 77-inch C9 model at launch.
And there's even better news for UK and European buyers, too – there's a new size in the LG CX range that's never been offered by LG (or anyone else, for the matter – LG is the first to launch one): a 48-inch OLED TV, named the OLED48CX. This launches at £1,499 in the UK, but isn't currently listed for a US release.
The LG CX’s key features are dominated by its OLED technology. For while we discuss LCD TVs in terms of whether they’re lit from the edge or behind, and how many zones of local dimming they have and so on, the big attraction of OLED is that every one of its pixels makes its own light, completely independently of its neighbours.
This inevitably delivers a local contrast advantage over LCD TV technology, because external backlights have to share their light across many pixels, whereas the image control here is accurate to a single pixel.
In terms of features more specific to LG’s latest OLED TV, the main ones are a new third generation version of LG’s Alpha 9 processor (with improvements focused on skin tone, source optimisation and audio processing), and the addition of new Dolby Vision IQ and Filmmaker Mode picture options.
Dolby Vision IQ combines Dolby Vision’s scene by scene HDR picture information with ambient light room detection to automatically adjust the picture as light levels in your room change. It does this more intelligently (accounting for multiple image elements) than the light compensation features TVs have carried for years.
Filmmaker Mode seeks to recreate on your home TV the sort of neutral settings situation that content is created in at mastering studios. This means, essentially, that it turns off most of the CX’s processing (apart from Dynamic Tone Mapping), and seeks to match as closely as possible content colour values, light levels and frame rates content.
All LG’s 2020 OLED TVs provide extensive options for professional calibrators to use, as well as plenty of more straightforward picture flexibility for more regular user adjustment. These include, most notably, a three-level Peak Brightness adjustment, which lets you choose between boosting the intensity of HDR highlights, or having slightly deeper black levels and more ‘accuracy’.
The CX supports the HDR10, Dolby Vision and HLG HDR formats. There’s no support for the HDR10+ format, which is a shame considering that rival OLED TVs from Panasonic and Philips can play both Dolby Vision and HDR10+. Though it’s worth noting that Dolby Vision content is much more widespread than HDR10+ content.
The LG CX’s smart features are, inevitably, built around LG’s webOS platform. This continues to cover the latest ‘hot properties’ of Disney+ and Apple TV+, alongside more established streaming platforms such as Google Play, Netflix, Rakuten, YouTube, Amazon Prime Video, Britbox, and more. Where any of these apps support Dolby Vision and/or Dolby Atmos sound, the LG CX will always be able to handle both these formats.
Unexpectedly, though, there are at the time of writing no catch up TV apps for the main UK broadcasters (BBC iPlayer, ITV Hub and so on). LG and Freeview Play (an app which brings all the various UK catch up services ‘under one roof) haven’t managed to come to an agreement for LG’s 2020 models. LG states that is working on adding the missing catch up services on an individual basis, but doesn’t know when they will appear. You may need to add an external streaming box in the mean time – here are the best media streamers, starting from under £30.
The Apple support extends to AirPlay 2 and HomeKit, and there are a few new WebOS features to report, too.
First, there’s now a ‘recommended content’ section that collates films and shows the TV thinks you might want to watch from across some of the service providers webOS supports. This doesn’t work with all of the available video streaming apps, sadly, but it’s still worth checking in on if you’re struggling to find something to watch.
A Sports Alert feature lets you receive notifications about your favourite sports teams: stuff like results, live match updates and reminders of when live matches are about to be broadcast.
You can now edit which icons show up when you press the Settings button, and an Optimisation Settings menus gives you control over the TV’s ‘pop up’ reminders and advice boxes.
The CX continues LG’s aggressive push to attract gamers. For starters, though its four HDMIs can’t handle the maximum HDMI 2.1 data rate of 48Gbps (unlike 2019’s C9 models, oddly), they can still handle 4K at 120fps with 10-bit colour, which is what the PlayStation 5 and Xbox Series X are promising to support for maximum visual quality.
There’s also support for auto low-latency mode (ALLM) and variable refresh rates (VRR) over HDMI with compatible sources, which again include next-gen consoles. Respectively, these settings keep lag on the TV to a minimum when you're playing, and keeps motion looking smooth even when framerates are changing. On top of that, there's support for the Nvidia G-Sync platform for smoother PC gaming, and LG says it will add support for the AMD Freesync system used by the Xbox One X (and AMD graphics cards) later in the year.
There's also an HDR Gaming Interest Group (HGIG) option, which essentially leaves HDR tone mapping in the hands of a compatible gaming source, so that the TV doesn’t apply its own tone mapping to images that have already been tone mapped at source.
LG CX review: Picture performance
The LG CX’s picture quality delivers subtle but compelling improvements on anything LG OLEDs have delivered before. Which is really saying something, of course, given how good LG OLED TVs typically are.
Let’s start, as usual with OLED TVs, with the OLED65CX’s superlative contrast performance. LG seems to have worked very hard on the balance between achieving truly inky blacks and retaining shadow detail. So black levels look slightly deeper than they did on the C9, while shadow detailing is significantly more satisfying than it was on last year’s B9 (which actually went deeper with its black levels than the C9 did). Dark scenes thus look much more consistently natural, immersive and consistent.
The stellar black levels remain intact no matter what angle you watch the OLED65CX from, too. OLED’s self-emissive technology causes none of the viewing angle issues almost all LCD TVs suffer with to some extent.
The OLED65CX’s self-emissive screen also means we can dispense with the talk of backlight blooming that’s appeared in recent reviews of the Samsung Q95T and Sony XH9505. Essentially the OLED65CX can put its brightest white pixel right against its deepest black pixel with neither compromising the other.
This means that while the OLED65CX might not be able to get as bright as some LCD TVs, bright objects that appear against dark backgrounds actually look more intense and dynamic since there’s no need to dim the bright element to prevent backlight blooming, and no light ‘creep’ into the surrounding dark areas.
The impact of OLED’s local contrast advantage is even more pronounced and precise on the OLED65CX than it was on the C9s. Especially with the Peak Brightness feature set to high.
I should stress at this point that the OLED65CX doesn’t deliver significantly more measurable brightness than last year’s C9s did. Avoiding the overcooked Vivid preset, the Standard mode gives around 750 nit peaks with a white HDR square covering 10% of the screen, and this drops to more like 650 nits for the Cinema Home and Cinema presets respectively. Some LCD TVs can go much brighter than that, which helps them to be more visible in brighter rooms (such as a sunlit living room), and undeniably gives HDR colours a punch.
However, the exceptional, pixel-level control of the brightness range available to it really does make those brightness measurements feel conservative in real-world viewing conditions, because of the astounding relative difference between bright and dark.
The CX’s colour performance improves on that of the C9 from last year. Vivid hues such as blue skies and green forests look more naturally toned without looking any less intense. Skin tones look more natural in a wider range of movie lighting situations, and completely free of any plastickiness or forced shading.
There’s a little more refinement in the handling of subtle colour blends and shades, helping to give pictures a slightly more three-dimensional feel. And monotone backdrops, such as the grey skies, look more consistently across the full width of the screen. Nor is there any banding in such relatively monotone areas if you use the Smooth Gradation feature.
The LG CX’s native 4K pictures look pin-sharp this year too, and hold onto that sharpness better when there’s a lot of motion to contend with. The Cinema Clear mode is a very good preset option, gently taking the edge off the most jarring judder TVs can suffer with when playing 24p content without creating the over-smooth ‘soap opera’ effect, or, usually, throwing up many unwanted digital side effects.
That said, even this mode can occasionally break down with particularly complex content containing a mix of panning cameras and moving objects. So people sensitive to motion processing problems will still probably prefer to either turn TruMotion off or choose a User setting with judder and blur reduction set to fairly low levels.
LG’s latest AI Picture Pro system is a handy improvement on the 2019 version, too. It now enhances the crispness and detail of pictures more subtly and intelligently, with little sign of the exaggerated noise last year’s implementation could cause. HD sources are upscaled slightly better by the CX too. They’re not quite as forensically sharp looking as the upscaled pictures seen on some rival 4K TVs, but their handling of noise and retention of colour nuance and tone is excellent.
It’s hard to find fault with the CX’s pictures, in truth. But, as usual, I guess the chief negative to reiterate is that it can’t go as bright with HDR as the best LCD TVs. Though this only really becomes apparent with predominantly bright shots, . When it comes to dark shots and even mid-dark shots, the CX can actually look punchier than LCD screens.
While the screen is good at preventing ambient light affecting its colour and contrast, it is very prone to reflecting bright objects in your room. This and the relatively limited peak brightness levels may be issues for people with bright living rooms to consider.
The Dolby Vision IQ and AI Brightness Control features do a pretty effective job of compensating for ambient light, but they can't push the brightness past it limits – ultimately a significantly brighter LCD screen (such as the Samsung Q95T or Q950TS) will break though the sun's effect better. But how much do you really watch in the sunlight?
With one or two extremely dark shots, the set’s normally impeccable black levels can suddenly become imbued with a very slight yellow-grey undertone. Such shots can also appear slightly noisier than other types of picture do – though this is often barely noticeable, and much less of an issue than it was on the C9.
One or two tones – especially reds – can look a touch flat and orangey in dark scenes too, and there’s a tendency for compression noise in streamed sources to look slightly exaggerated. Though once again, this is actually significantly less of an issue now than it was with the C9 models. And LG has achieved this improvement on the CX without compromising shadow detail in the way LG’s initial attempts to fix the problem did. And we are very much picking nits here.
I need to mention the potential of OLED TVs to suffer with permanent image retention if exposed to bright, static image elements over protracted periods of time. My sense is this is becoming less of an issue with every OLED generation, but cautions on how to avoid it are still in OLED TV instruction manuals, and anti burn-in features still appear in OLED TV menus.
Unless you leave the TV turned to the same news channel (or similar, with unmoving on-screen graphics) for hours upon hours, or play the same game with some unchanging graphical elements all day, I doubt you'd ever have a problem with this in real life.
Speaking of gaming, in the CX’s Game mode, the TV only suffers with just over 13ms of input lag. This is a superb result – especially as the Game mode doesn’t cause as many obvious compromises to the picture as some LCD game modes do.
It's very nearly the best we've seen, though the Samsung Q80T has it just beaten in its purest Game mode (but not in its default mode, which again maintains more image quality).
LG CX review: Sound quality
The OLED65CX's audio is a mixed bag. In the plus column, if you use its AI Sound Pro mode it can deliver a huge wall of sound that projects far beyond the TV’s edges. This sound projection is well controlled, too, in the sense that audio effects are believably placed, and nothing becomes either too pronounced or lost in the sound expansion process.
As with the past couple of generations of LG TVs, the AI Sound setting delivers much more satisfying – loud, direct and impactful – sound than the default Dolby Atmos mode. And the new voice-specific feature of the sound processor does a great job of keeping vocals both easy to hear and locked to the screen, despite the scale of the rest of the soundstage.
The big problem with the OLED65CX’s sound is that heavy bass can cause its speakers to crackle and drop out quite severely. Especially if you’re running the volume at the sort of level that a quality TV demands.
The bass frequencies that cause the problem are, to be fair, pretty extreme. You won’t come across the issue while you’re watching EastEnders. But it cropped up very noticeably from time to time with most films I watched that contain action scenes or heavy scores.
It's not much of a surprise that audio would be the weakness – it's an area that LG tends to cut back on to make the set affordable, since the picture quality is so good. You'll want to pick up one of the best soundbars to complete the experience, though.
LG CX review: Design & usability
The CX range is seriously gorgeous. The TVs are just millimetres thick for the majority of their screen area (and the bigger the TV is, the thinner it looks relative to its size), and boasts a gorgeous metallic back ‘plate’.
The need to include connections, processors and speakers does mean a chunkier section has to appear over the bottom third or so of the backplate. But this only detracts a little from the set’s futuristic charms.
Even though it hasn’t changed radically for many generations now, LG’s webOS operating system remains easy on the eye and easy to use. It’s extremely customisable too, and does a good job of giving you lots of content options despite being very economical with the onscreen space it takes up.
Its simple horizontal scrolling bar of apps is starting to get a bit unwieldy now there are so many content sources, but you seldom if ever become lost in webOS without knowing where to go next.
The CX is also impressively well-equipped for voice control, with support for LG’s own ThinQ system, Amazon Alexa and Google Assistant all built in, with no need for external listening devices.
LG’s Magic Remote, meanwhile mostly impresses with the unusual way it lets you point at the screen to select options you want and scroll up and down menu lists via a vertical ‘wheel’. Though I did find the wheel a bit stiff on my review sample, sometimes causing me to accidentally press it (for select) when I only wanted to spin it.
LG CX review: Verdict
The various picture quality refinements LG has introduced in the CX range may not be huge by themselves, but put together they add up to a picture that makes more consistent and dramatic use of OLED’s strengths than last year’s already fantastic LG OLED TVs did. And the results really are glorious.
The increasing amounts of picture flexibility LG is providing to those who want to tinker is much appreciated too.
It’s a pity the built-in sound falls can’t handle deep bass more effectively, but by the time you add its stunning design and aggressive new price to its beautiful pictures, the OLED65CX really is something special.
It's just about unmatched for its delicate and realistic images in movies, and it also manages to be a dream for those looking at the PlayStation 5 or Xbox Series X thanks to its support for every fancy new feature they have going.
LG CX review: also consider
In terms of potential competition, the closest LCD TVs at this price are the Samsung Q80T and the Sony XH95/X950H. The Samsung is equivalently well-equipped for next-gen gaming to the C9, and is a little brighter, but can't offer the same precise contrast.
The Sony is brighter again, and the punchiness of its HDR is just wonderful, but it's not as well-armed for gaming, and some backlight bloom means the CX is ahead for accuracy in dark scenes and movies.
Its biggest competition from 2020 OLED TVs is the Sony A8/A8H, which is a very similarly priced TV. It maybe offers marginally better pictures for movie and TV viewing, thanks to Sony's immaculate image processing in ideal conditions, though it isn't quite as bright as the C9, so is a little weaker for daytime viewing where the TV needs to break through bright sunlight. Its smart TV system is also less slick (though is fine), and it's very underserved when it comes to gaming features. It has great built-in speakers, though, so you could save on the cost of a soundbar.
The best OLED TV on the market right now is the Panasonic HZ2000, which has a significantly brighter panel than the LG, and handles dark areas even better – it's our pick as being the single best TV you can buy right now for movie lovers. However, it's not equipped for gaming, the smart platform isn't quite as slick, and its cheapest version is around double the price of the cheapest LG CX. It's also not available in the US, alas.