All too often, students graduate from schools having little practical exposure, experience and understanding of marketing and sales. Most schools provide and teach theoretical topics that, while valuable, still don’t expose the students to the real work associated with marketing and sales. Internships for students are commonly considered to be hit or miss, where only some students get valuable exposure in very limited areas of marketing and sales, usually only within the scope of the company sponsoring the internship. As a result, after graduation, students often get hired into programs that try to groom them as they work.
The IF4IT and LVC feel that it’s invaluable to teach students about the realities and practical sides of marketing and sales as soon as possible. For this reason, the two partnered to create a program that covers numerous topics that include but are not limited to:
The program introduces students to various topics:
- Business to Business (B2B) vs. Business to Consumer (B2C) marketing and sales,
- Developing and executing marketing plans,
- Sales life cycles and pipelines,
- Marketing and sales tools and technologies,
- Direct marketing,
- Cold calling,
- and much more.
The joint program, launched in August of 2015, provides the students with real IF4IT products and services that the students use as part of their marketing and sales efforts. The students use the products to help establish their own marketing and sales plans, while evaluating and providing feedback on the products and services they’re working with.
Both, LVC and the IF4IT take the results of each course cohort and use them to iteratively improve the program for future classes.
The goal is simple: Help students develop the types of resumes that make them highly desirable to potential employers.